Aegis will shoulder operational control and responsibilities, STC will have an exclusivity contract with CCC. CCC will provide over-the-phone customer care service to STC’s 28 million customers in Saudi Arabia. “This is certainly one of the largest organic deals for the company, as well as the industry. It will have an IT component as well; this also validates our strategy of growth,” said Aparup Sengupta, managing director and CEO of Aegis. “So far, we have focused on an inorganic route but now we have the ability to pull off a large organic deal” that makes us “one of the biggest players in the region.”
STC can release its fixed cost and free up management to focus on emerging opportunities. “This would provide a huge leg up to Aegis’ West Asia presence, since the joint venture would actively seek new businesses. We have aspirations of making this the largest BPO operation in the region,” Sengupta said. STC, a pioneer in the Saudi telecom market, is now focusing on expansion into the GCC, Africa, and India. It will rely on Aegis’s expertise “in managing customer experience across multiple geographies,” said STC’s group CEO, Saud Al Daweesh.
As one of the biggest deals in the West Asia telecom segment, it could have the effect of inspiring foreign providers to expand further into the GCC. “This deal will encourage a lot of service provider to pursue business in the region, said Alok Shende, principal analyst at Ascentius Consulting. Aegis currently serves 150 clients through a network of 47 delivery centres across 11 countries. It has more than 50,000 employees.Link